The Wishing Well promotion was a flash web application where users could share their wish, and Shell would pick some wishes to make come true. There were two versions of the app, a public version and a staff only version.

This project dealt with the whole process of selecting the new Milky Bar Kid for New Zealand and Australia. The site had multiple phases:

  1. Advertising the locations of auditions, and audition details
  2. Displaying videos of top finalists auditions and allowing the public to vote on their favourites
  3. Showing the overall winner, and the new commercial featuring the new Milky Bar Kid