Shell - Fish for Prizes
Fish for Prizes was a high traffic, high profile nationwide online game. Users would get a code each time they spent over $20 on fuel at Shell service stations. They would then use that code to "Fish For Prizes" on the site. The codes table in the database consisted of over 5 million records, and the site during the promotion had around 30,000 visitors per day.
Bayer - Let's Create Together
Let's Create Together was a large project with a very tight deadline. The main features of the project were a baby creator tool, and an fertility calendar. The baby creator tool took images of each parent which were combined to produce an image of what the resulting child could look like. The fertility calculator took some information about a womans cycle and would show when she was most fertile.
Pharmacy Brands - Good Things
The Good Things website was an ongoing project which was active for around 2 1/2 years and comprised of monthly updates, micro sites and major promotions.
Pharmacy Brands - Amnesty Promotion
The Amnesty promotion was featured on the Good Things website and revolved around a flash web app in which the user could paint a design for a makeup bag. The designs were then voted on by the public and the best rated design was then printed onto an actual makeup bag and given to the winner.
Ford - Next Miniature Model
This promotion allowed users to upload a picture of their pride and joy Ford car. The images were then voted on by the public, with the winner receiving a scale minitature model of their car.